A logo is the foundation of your company’s identity.
Everything from your website and business cards, to tradeshow displays and the paint on your walls should be consistent with that identity. We understand how important this piece of the puzzle is and we strive to provide you with a logo that pushes your company to the next level.
If you are just getting started with a new company and a clean slate, or if you have decided it is time to update a logo you have been using for many years, we can accommodate your needs and provide you with an exciting design that will be the foundation for your brand identity.
Our 7-step logo design process:
The first step in a logo design project is for us to meet with you about your needs and your vision for your new identity. It is always nice to meet in person but a phone call or video chat works just fine as well. We will use your direction and initial feedback to guide us throughout the project.
RESEARCH & CONCEPT
Next we look at the target market for your brand and the overall style or feel that you want to communicate when people interact with your company identity. If you have provided us with examples of other logos you have seen that you like we consider those as we begin to develop an overall concept.
In almost every case the designer will sit down with pencil and paper and sketch out their initial ideas. This amounts to brainstorming and these rough drawings are rarely shown to our clients, but they allow us to quickly explore some designs and directions to evaluate their effectiveness.
The next phase is what usually takes the longest to complete. This is where the designer picks their favorite sketches and builds the complete logo concept digitally. The requested number of unique comps (and sometimes a few variations) will be compiled and presented for review, usually in an email with a PDF of the comps and a brief description of the thought process behind the design choices.
FEEDBACK & REVIEW
Now you get the opportunity to review the provided comps and give us feedback on any revisions you might like to see. Most commonly these are color variations, repositioning of elements and font selection. It is always fantastic when one of our first round comps is perfect right out of the gate, but we normally expect that there will be at least one round of revisions before we get it just right.
The designer will take your feedback and submit another round of comps representing the requested changes. Usually at this point we are pretty close with one of the concepts and all that remains is to make a few additional tweaks to complete the design of your new company identity. Our goal is always to end up with a design that you are excited about and we will be proud to add to our portfolio.
The last step is for us to hand over the completed artwork. The designer will take the finalized logo and provide it in a variety of formats for you to use in different applications. Most commonly we provide a black and white or grayscale version as well as the full color logo in a vector format for use by sign or print companies and various web-friendly file formats for your email signature or website. If you would like we can also provide a basic branding guide to help define acceptable ways to display or modify the logo.