Boosting Carlson’s Communication Impact
Wireless communication is continuing to grow and evolve at an incredible rate. While voice communication has been widely available without a physical connection since the early 20th century, today’s technologies are constantly finding new ways to connect devices without the need to run a cable between them.
It has become commonplace to open up a laptop or flip open a cell phone and have instant access to all the services available to those tools, so much so that we do not always consider the technology behind that invisible connection.
Carlson Wireless is a company that specializes in bringing wireless voice and data communications to remote areas — places like the northernmost inhabited area of the planet.
When television broadcasting switched to digital, it left the VHF band wide open. Carlson Wireless saw an opportunity to use that broadcast spectrum for radio and data communication. With their new TV White Space Super WiFi products, they are bringing wireless internet connectivity to communities that would otherwise have no options for broadband. To help them spread the message of their exciting advancements, they asked us to lend a hand with their marketing materials.
It will come as no surprise that the first piece we tackled was their logo. We settled on a clean, simple mark that would be easily recognizable. The curve inside the diamond represents a wireless signal, and also mimics the C in their company name. The icon was designed to work well either with the text or as a stand-alone mark, as needed.
As is our custom, we took the style established by the logo and began to apply it to Carlson’s other materials. We have produced sell sheets, a brochure, a tradeshow booth and of course, new business cards. As an interesting side note, the Carlson business cards were the first time we implemented a QR Code for smart phones into the design. Scanning the code with your phone will import the contact info directly to your address book. Convenient!
Next on the list was Carlson’s website, which you can see here. The website gives prospective customers a place to quickly learn about all of the products and services that Carlson provides to meet their needs.
One of the greatest challenges when bringing new technology to the marketplace is educating people about the benefits of your product. Carlson wanted us to help them with a video presentation that would explain their new technology in a clean, easy-to-understand manner. We took their provided information and created an animated presentation in Adobe® Flash®, which we then exported to video format. As a final step, Carlson added voice-over narration. And, while you do still need a basic understanding of networking terminology, it does help to break down the basics of TV White Space (Dynamic Spectrum) communications.
It has been a lot of fun working with Carlson Wireless — helping them come up with new branding concepts and watching the development of their new and exciting technologies!
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