Identity
Protection
OneSource is
an authorized distributor of
3M™ products, focused primarily on after-market
products to enhance and protect the cosmetic appeal of
vehicles. The direct customers of OneSource are auto dealers,
as their products are usually applied at the time of sale
or shortly thereafter, but their branding and materials
must also appeal to the new vehicle owners so the dealers
can effectively position and sell the upgrades. DesignPoint
had to develop an exciting and dynamic identity that would help OneSource simultaneously
communicate to two very different types of customer.
If you have ever purchased a vehicle, you know that the most dreaded part of
the sales process is when the dealer begins to list potential add-ons for your
new machine. This stigma is exactly what OneSource had to overcome. They knew
that the dealers would only have moments to make the initial pitch on their products
and they needed to immediately grab the attention of the consumer and show them
the unique benefits of the upgrades available. We decided to use bold colors
and clear images to make a swift and positive impression on the viewer. The OneSource
logo, for example, immediately communicates protection. The hope is that the
consumer will imagine their new paint job behind the blue OneSource shield.
The next critical piece of the materials was the need to visually
communicate the three main products quickly and precisely: Interior Protector,
Paint Protection Film, and Window Tint. A brief
glance at the primary images helps the customer recognize what is available:
protection from stains, protection from rock chips, and protection from the sun.
If any of these items are things the new car buyer is interested in, they will
immediately make a connection with the appropriate product and may then decide
it is worthwhile to read more of the details.
Another important focus of the materials was the existing 3M™ brand. 3M™ and
Scotchguard™ are recognized and trusted identities that also help to reassure
the customer of the product quality. In an attempt to keep a consistent look
to the design elements of the brochure, we took several liberties with the 3M
logo that would normally be against their standard rules of usage. In order to
achieve a more dimensional look to compliment the overall design, we added
color variation to the logo as well as shadow effects. A nice pat on the
back for the overall design of the brochure is that 3M™ authorized
the deviations from their normal identity, which is almost unheard of. That
was something we couldn’t
help but feel proud of.
OneSource has come to us for the design
of their logo, website, brochure, posters, business cards,
sell sheets, and even a video presentation designed
to run in a digital frame at sales counters. We look
forward to all the new and exciting ways we will be able
to help them keep those new vehicles and their identity looking
fantastic!
Below are some of
the things we've done for OneSource...
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