Back in 2001 we offered our services
to the Salem-Keizer School District when we heard that
a new high school was being built in West Salem. It was
a gesture of good will, community pride, and the obvious
fact that it would be awesome to see our design plastered
all over Salem.
District officials, committees,
and the usual suspects pondered over what the school's
mascot should be. Many names floated about, but the one that
rose to the top was the Titans. Very fitting for an
area known to be the home to Vikings, Saxons, Celtics, Olympians,
Royal Scots, Crusaders, Cavaliers, and Pioneers. Selecting
a name was the key element that allowed us to begin creating
an indelible image for West
Salem High School.
We began the design process as
we do with most logo projects... by meeting to discuss
what they were envisioning.
There was plenty of imput from student focus groups, committees,
and other interested parties. Colors were nailed down from
the start... green, black, and silver. Ideas about the logo
itself were varied, but most leaned toward the likeness of
a warrior and a lightning bolt.
All of that brainstorming gave us the direction
we needed to create and present several logo samples.
One particular logo was an immediate hit. With a few tweaks
to the headpiece and some adjusting of typestyles, we finalized
the logo and sent our baby (see below) out into the world
of sporting events and fan paraphernalia.
We not only designed
the mascot logo, but were given the opportunity to create
West Salem's coat of arms which is being used for the academic
side of school functions.
While we didn't have any control over how
the logo would ultimately be used, other than a few design
suggestions leading up to its release, the creativity in
it's use over the last seven years at West Salem
has been fun to see.
We couldn't be happier being able to help
the West Salem Titans create their identity and bring a
community together with unyeilding pride. Go Titans!
Below are photos showing a few of the many ways
our logo has been used by West Salem High School...