Not Horsing Around
The image of cowboys on horseback,
driving cattle across the prairie, is one that most people
equate with the early portion of American history. Most
of us certainly don’t ride a horse to work anymore,
and it has been a long time since the average American
owned a horse drawn carriage. Not surprisingly most people
may not recognize the need for qualified Farriers in
the modern world, but according to a 2007
census by the American Horse Council, there are currently
over 9 million horses in the United States. A lot of
those horses need shoes.
Coast Farriers is an Oregon company that is dedicated to
both quality horse shoeing services and, through their Oregon
Farrier School, the education and training of people who
wish to become farriers themselves. WCF met with us at the
very beginning of their planning stage, allowing us the opportunity
to develop all the necessary materials at once. They wanted
to make sure that their first year of classes would be a success
and they knew that attractive marketing would be a valuable
We started by developing logos for their three
divisions, West Coast Farriers, Oregon Farrier School, and Farrier’s
Choice. The logos convey a feeling of quality and careful attention
to detail, consistent with the way West Coast Farriers does business.
The style and color palette is distinctly western and we took
care to continue with that throughout the materials.
Since we knew in advance that we were going
to be creating a wide range of materials, we were able to keep
the different pieces in mind as we created each one in order
to increase our efficiency and maximize the consistency of the
pieces. To date we have produced stationery, folders, websites,
catalogs, tradeshow displays, and even a newsletter.
The West Coast Farriers crew also went on a
tour of Oregon over the summer and made sure to put their materials
in front of as many people as possible; at rodeos and fairs all
over the state. Getting the word out, and getting people directed
to their website was a very important step in the launch of the
Oregon Farrier School.
Their business has taken off nicely... the Oregon
Farrier School’s classes are booking up with students from
across the nation, and they are already taking reservations into
2010. The use of modern marketing materials is giving a boost
to a centuries old craft, and filling a need in a market that
has remained important to the National economy in the 21st century.
Some of the materials created for West
Coast Farriers ...