Vacationing
in Luxury
Courtesy of The Shores @ The
Ocean
It’s
hard to find someone who doesn’t love to vacation by the
ocean. Something about the long stretches of sandy beach
and the crashing of the waves makes us feel like we have
truly escaped from the day to day grind we experience
every day. Many people journey to the coasts of our nation
so frequently that they discover it makes sense for them
to purchase a vacation home.
Oceanfront real estate
is precious, so not many folks can afford to own
the ideal beachfront property and often settle for
something that is a “short
walk” to the beach, or simply
has an ocean view. There is also the trouble of maintaining
the property when they aren’t there. Who wants
to vacuum and mow the lawn before they can begin to enjoy
their holiday?
The
Shores offers an amazing
solution to this problem through fractional
ownership. For the price of that little “ocean view”
vacation home The Shores fractional ownership program gives
people the chance to vacation in real luxury, creating a
vacation experience that goes far beyond their expectations.
Our role
is to help The Shores get the word out
to prospective buyers in such a way that they will
see the benefits of purchasing a vacation home in this
way. As you might imagine, the photography is an essential
part of this process. It is one thing to describe luxury,
and it is another thing altogether to be able to see the
view from the living room of one of these beautifully
decorated homes. This was one of the cases where photography
did not yet exist, so off to the beach we went. One of the
challenges of photography on the Oregon coast is weather,
so several of our trips to take more pictures or video
started with a phone call alerting us that the sun
was out. Time to drop everything and head to the beach. In
retrospect, that wasn't an entirely unpleasant proposition.
We’ve developed
many of the usual print materials for The
Shores, as well as their website, but some of the more unique
pieces include video walkthroughs of the properties, along
with DVD slideshows. When a potential buyer calls up with
more questions about one of the properties, a DVD can be
mailed that will give them the chance to get a complete view
of what the home looks like, which is especially helpful
if they don't have an opportunity to tour it in person right
away. Another frequent item for The Shores is ad placement.
As fractions
become available for individual homes we build ads to go
in various real estate periodicals.
It is a real treat to create materials
that compliment these gorgeous homes. Be sure to visit www.theshores.info so
you can get all the details about their exciting program.
Who knows? Maybe you will find yourself sipping lemonade
on the porch of your multi-million dollar home sometime this
summer. Let us know when that is and we’ll stop by!
Some
of the materials created for
The
Shores...
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