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photo courtesy of Northwest Nazarene University
Feature Article
A New Look for NNU
On the Web
You’re Covered
The Gospel According to...
What’s Update
DPI Now Employee Owned
Welcome to the kick-off issue of DesignPoint’s insight newsletter. We'll be featuring new projects every month so you can keep up with our latest creative solutions, along with what's happening inside our company. We hope to give you a little peek at what we're up to and how we get there. Thanks for taking a look!

A New Look for Northwest Nazarene University

Northwest Nazarene University in Nampa, Idaho came to us with an exciting project. They wanted to increase enrollment by getting the word out about the outstanding educational and spiritual opportunities at their university. All they needed to accomplish this was a compelling new marketing campaign—Simple, right?

NNU had a clear goal and were familiar with the type of materials and message needed to reach their target market—they just needed a visual concept to make it a reality. NNU wanted a hip, young look to present the advantages of Northwest Nazarene University to students looking for a place to start the next phase of their academic carreers. They wanted to focus on the ways NNU had an advantage over other, larger schools; smaller class sizes, individual attention, talented staff, and an opportunity for spiritual growth, to name a few.

In many ways this type of project is a best case scenario for us. While it may seem a daunting task to redesign so many individual pieces, the benefit for NNU lies in the consistency of those materials which will greatly increase the overall effectiveness of their entire identity. Since we were starting with a clean slate, we began by coming up with a few visual concepts for NNU to choose from. One concept stood out from the start and we got the go ahead to begin developing the Biggie Viewbook and Mini Vewbook which would become the anchors for the rest of the campaign. The Biggie Viewbook contained 24 pages of photos and information about NNU. It, along with the smaller Mini Viewbook, were based on the new style and followed NNU's theme of “Great Minds, Great Hearts, Great Futures”. Interior copy and photos were provided by NNU and focused on the students and people that make Northwest Nazarene University such an outstanding institution. We also developed several more pieces including: an application and forms packet, trade show displays, postcards, stationery, etc. The result is something we are very proud of and we can't thank Northwest Nazarene University enough for the opportunity to help them meet their goals for the future.

A sampling of the collateral material created for NNU...

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We’ve Got You Covered

Presbyterian Publishing and the Gospel According to...


DesignPoint What’s Update

2007 has already been a very interesting year here at DesignPoint...

Did you know that the company is now employee owned? As of Apirl this year we became the masters of our own destiny. The transition went pretty smoothly and we are very excited with the possibilities that are now open to us. Ultimately, we hope that the change will allow us to serve you better, because when you look good, we look good.

Our other major milestone came in early July when we moved our office across town. Fortunately, we only had one day where all the calls had to be forwarded to my cell phone (Note to self: change your outgoing message back to your personal greeting) and a few emails went unanswered for a day, but otherwise the move went as well as could be expected. Our new space is larger and customized specifically for our needs. If you are in the area, stop by and check out our new diggs!

I should also mention that 2007 was our 10th year in business! Maybe we chose an unconventional way to celebrate—by changing locations and buying the company assets—but moving forward keeps things fresh. We want to extend a huge thank you to all of our clients. You've made the last 10 years possible and we look forward to the next 10 years of continued service to you and your needs.


factoid   Factoid:

Picasso could draw before he could walk and his first word was the Spanish word for pencil (lápiz).
      logo   Introducing:

This logo for Oregon Lodging Association is the latest to take flight from DesignPoint. We also branded their entire stationery package.

Visit our website to see more design samples at