Postcards are a versatile communication tool.
It’s true that people use the internet as their primary resource to research products and services, but what if you offer something new that potential customers may not even be aware of? Perhaps you have an event or candidate to promote, an announcement to make, or a coupon to send? Postcards are a quick and easy way to get your information directly into the hands of people who may need it.
Postcards are comparatively inexpensive to print and are very friendly for bulk rate or EDDM (Every Door Direct Mail) postage. They also work great to hand out at tradeshows or in door-to-door campaigns. Email marketing can be very effective at maintaining relationships with existing customers, but postcards give you the option of gaining new business via mailing lists tailored to specific demographic data.
A stunning postcard gives you the opportunity to put a physical communication tool into the mailboxes of a wide variety of new and existing contacts.