A
New Look for Northwest Nazarene University
Northwest
Nazarene University in Nampa, Idaho came to us
with an exciting project. They wanted to increase enrollment
by getting the word out about the outstanding educational
and spiritual opportunities at their university. All
they needed to accomplish this was a compelling new
marketing campaign—Simple, right?
NNU had a clear goal and were familiar with the type of
materials and message needed to reach their target market—they
just needed a visual concept to make it a reality. NNU
wanted a hip, young look to present the advantages of Northwest
Nazarene University to students looking for a place to
start the next phase of their academic carreers. They wanted
to focus on the ways NNU had an advantage over other, larger
schools; smaller class sizes, individual attention, talented
staff, and an opportunity for spiritual growth, to name
a few.
In many ways this type of project is a best case scenario
for us. While it may seem a daunting task to redesign so
many individual pieces, the benefit for NNU lies in the
consistency of those materials which will greatly increase
the overall effectiveness of their entire identity. Since
we were starting with a clean slate, we began by coming
up with a few visual concepts for NNU to choose from. One
concept stood out from the start and we got the go ahead
to begin developing the Biggie Viewbook and Mini Vewbook
which would become the anchors for the rest of the campaign.
The Biggie Viewbook contained 24 pages of photos and information
about NNU. It, along with the smaller Mini Viewbook, were
based on the new style and followed NNU's theme of “Great
Minds, Great Hearts, Great Futures”. Interior copy
and photos were provided by NNU and focused on the students
and people that make Northwest Nazarene University such
an outstanding institution. We also developed several more
pieces including: an application and forms packet, trade
show displays, postcards, stationery, etc. The result is
something we are very proud of and we can't thank Northwest
Nazarene University enough for the opportunity to help
them meet their goals for the future.
A sampling of the collateral
material created for NNU... |